Dension Organizational Culture Survey Case Study 2 - Small Communications Firm

Small Communications Firm

• 1996 profile reflects the state of the company when the new owner bought it
• 1998 profile reflects the state of the company 16 months later
• Creative, technically competent company
• Formerly run by creative, not business, types
• Healthy, but highly competitive market

Company Background

• New owner came in from outside the industry
• He relied heavily on his creative people for their expertise
• He brought in much needed business savvy
  
• His personal style is one of involvement and empowerment
• He is currently using the Denison Leadership Development Survey to get feedback from his people on his performance
• Financially, 1997 was the organization's first break-even year in the last five, despite losing a half million dollar client